At the centre of Fidelity's success is our approach to managing money, which has remained unchanged since we were founded. Our approach places first-hand, detailed research at the core of our decision making, ensuring that every security is investigated as meticulously as possible before being included in our funds. We subsequently build our funds from the bottom up, stock by stock, taking account of market trends but not being driven by them.

Our analysts undertake extensive research at all levels of an organisation to understand exactly how they are positioned to deliver for investors. We believe it's only through this first-hand contact - rather than relying purely on bought-in research - that we can fully evaluate an investment's true potential, and consistently add value for investors in our funds.

It's a process that demands access to the most senior company management, their offices, plants and factory floors. It sees us talking to their local and international competitors, analysing their industry, visiting their outlets and talking to their customers to develop a genuinely proprietary view on a company's ability to generate returns for our investors.

The scale of our operations world-wide enables us to find excellent investment opportunities through good times and bad.