TransMedicsFounded in 2011, AppLovin is an mobile technology company headquartered in Silicon Valley that tracks consumer data to provide targeted advertising. Their software, known as a 'mobile ad network' connects advertisers to audiences in-app, on mobile devices. Advertisers target their ads based on a range of criteria, such as device location and/or user demographics, interests, and behaviours, to ensure that their ads are shown to the most relevant audience. Additionally, the company works with game developers to create and publish mobile games.
Founded in 2011, AppLovin is an mobile technology company headquartered in Silicon Valley that tracks consumer data to provide targeted advertising. Their software, known as a 'mobile ad network' connects advertisers to audiences in-app, on mobile devices. Advertisers target their ads based on a range of criteria, such as device location and/or user demographics, interests, and behaviours, to ensure that their ads are shown to the most relevant audience. Additionally, the company works with game developers to create and publish mobile games.
What makes AppLovin special is their innovative and disruptive AI-powered ad-tech, Axon 2.0. Axon allows their network to collect, analyse, and apply data from their 1.4 billion daily active gaming users, using these billions of data points to train their software to target app-install ads to the users most likely to download those apps. The algorithm dominates via this industry-leading ad-matching capability, dominating in its niche of in-game advertisements.
In a competitive landscape AppLovin's AI innovation has seen the company make considerable headway against major, long-standing players Unity and Google. AppLovin's rapid revenue growth has placed the company in a strong position, and we see further opportunities as it broadens its strategic focus beyond gaming advertisements to e-commerce and other non-gaming verticals.
