How to explain the value of advice

How to explain the value of advice

Goal-based advice podcast
How to explain the value of advice - with Alva Devoy and Jason Andriessen

We all know that there is huge value to be found in asking your clients for feedback. It allows you to put yourself in your clients shoes, and get a better understanding of their experience with your business. Being well aware of this, the recent Value of Advice report from Core Data was undertaken with the goal to understand consumers and their relationship with advisers. Shining a light on the positives of the industry, the survey gives financial advisers an insight into the valuable ways advice changes lives.

In this episode, we speak to Alva Devoy from Fidelity, and Jason Andriessen from CoreData. Their recent research surveyed over 2,000 Australian’s on their relationships with money, their financial behaviours, and their experience with financial advisers. With a mix of advised and non-advised respondents, the survey provided fascinating insight into the benefits of financial advice, the barriers to entry, and how clients assess the quality of their relationship with their adviser.

This episode is stacked with surprising statistics, as well as fascinating insights into the 4 types of client personas, the ‘three Cs’ of client values and insights into how you can customise your service offering to suit different types of clients. With such a huge amount of valuable information, you may want to take notes on this episode!


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About Our Guests:

Alva Devoy is the managing director of independent asset manager Fidelity International Australia. Jason Andriessen is the managing director of CoreData, a global market research and data analytics consultancy specialising in customers and how they make purchase decisions. The combined experience, knowledge and skills from themselves and their teams has brought us the Value of Advice Survey, providing insight into the minds of consumers and their relationship with money.

This video is issued by FIL Responsible Entity (Australia) Limited ABN 33 148 059 009, AFSL No. 409340 (“Fidelity Australia”). Fidelity Australia is a member of the FIL Limited group of companies commonly known as Fidelity International.

Prior to making an investment decision, retail investors should seek advice from their financial adviser. This video is intended as general information only.

Please remember past performance is not a reliable indicator of future performance. This video has been prepared without taking into account your objectives, financial situation or needs. You should consider such matters before acting on the information contained in this video. Investors should also obtain and consider the Product Disclosure Statements ("PDS") for any Australia Fidelity products before making any decision about whether to acquire the products. The PDS is available on or can be obtained by contacting Fidelity Australia on 1800 119 270. The relevant Target Market Determination (TMD) is available via This video may include general commentary on market activity, industry or sector trends or other broad-based economic or political conditions which should not be construed as investment advice. Information stated herein about specific securities is subject to change. Any reference to specific securities should not be construed as a recommendation to buy, sell or hold these securities. While the information contained in this video has been prepared with reasonable care, no responsibility or liability is accepted for any errors or omissions or misstatements however caused. Investments in overseas markets can be affected by currency exchange and this may affect the value of your investment. Investments in small and emerging markets can be more volatile than investments in developed markets. This video may contain statements that are "forward-looking statements", which are based on certain assumptions of future events. Actual events may differ from those assumed. There can be no assurance that forward-looking statements, including any projected returns, will materialise or that actual market conditions and/or performance results will not be materially different or worse than those presented. This video may not be reproduced or transmitted without prior written permission of Fidelity Australia. The issuer of Fidelity's funds is FIL Responsible Entity (Australia) Limited ABN 33 148 059 009. Details of Fidelity Australia’s provision of financial services to retail clients are set out in our Financial Services Guide, a copy of which can be downloaded from our website.

© 2022 FIL Responsible Entity (Australia) Limited. Fidelity, Fidelity International and the Fidelity International logo and F symbol are trademarks of FIL Limited.


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