Interesting facts
The company is listed in Hong Kong and has manufacturing hubs in China, Vietnam and Mexico. The company has spent a lot of capex over the last few years to diversify its manufacturing capabilities. The US accounts for over three-quarters of its revenue, with the majority of that coming via its Milwaukee brand. Its distribution partnership with The Home Depot in the US generates over half its US sales. Milwaukee power tools are largely used by professional builders, who tend to be less price sensitive and are willing to pay more for durability and aftersales service, creating a loyal and recurring income stream. The company has also heavily invested in cordless power tools and their batteries to offer easier-to-use and more environmentally friendly tools.
