Interesting facts
Western quick service restaurants - especially fried chicken - has long product cycles, minimal regional variation, and avoids the volatility seen in local Chinese cuisines. KFC, its flagship brand, enjoys an average store lifespan of 6+ years and market leadership with 50% volume share in its price range.
Yum China’s competitive edge and ability to grow same store sales growth lies in its brand recognition, robust supply chain controls with over 30 distribution centres, digital penetration, and proven product innovation. Operational excellence is underpinned by superior retail site selection and execution capabilities, credited to deep local knowledge. They have also successfully rolled out new store model innovations, including smaller stores in lower tier cities.
