Fidelity launches its metaverse experience within Decentraland

Fidelity announce the launch of Fidelity International Campus, a new metaverse experience within Decentraland that aims to encourage financial literacy and educate users on the importance of financial planning, money management and investing.

Web3 technologies and the metaverse are fast emerging as the next frontier in innovative digital experiences. With the rapid growth of online communities and virtual platforms, metaverse experiences offer a unique opportunity to create immersive virtual environments to educate and communicate with people across the globe.

One of the first experiences of its kind launched by a global asset manager, the Fidelity International Campus is a unique digital space in the metaverse that is designed to offer a fun and engaging experience for users to learn more about investing and financial planning through interactive games, galleries, and experiences such as The Game of Life, Social Mobility Gallery, and the Discover Fidelity building. 

As they explore this virtual world, visitors will have the chance to unlock digital assets such as non-fungible tokens (NFTs) and exclusive Decentraland wearables, adding an extra level of interest to the learning experience. The Game of Life allows users to simulate real-life financial scenarios and explore how to make smart financial decisions. 

The Social Mobility Gallery exemplifies our efforts in building better financial futures through supporting social mobility, and even gives users an opportunity to mint NFTs along the way. The limited-edition NFTs were created in collaboration with students from School 21 in Stratford, London.

Emmanuelle Pecenicic, Head of Digital Propositions and Partnerships, Asia Pacific ex-Japan, Fidelity International, comments: "With awareness and interest in the metaverse continuing to increase, the Fidelity International Campus provides access to practical financial knowledge to a wide audience, especially to younger generations who are highly engaged with in Web3 technology. It represents a new frontier in financial education, providing a dynamic and engaging way for users to learn about finance in the digital age. By offering an interactive and entertaining environment, we aim to encourage more people to improve their financial literacy, and ultimately build better financial futures.”