Never let a good crisis go to waste

This video first appeared in Livewire 20 March 2020

There is an old saying that you should “never let a good crisis go to waste”, the idea being that every crisis also brings the opportunity for a creative response.

Alex Duffy Portfolio Manager of the Fidelity Global Emerging Markets Fund echoes this sentiment. He believes the best companies are:

“...those that keep investing in the downturns and further their competitive advantages, because when the upturn comes, they take disproportionate amounts of market share, they'll have a better product offering, and they generally just create more consistent value cycle to cycle”

Watch or read to hear two examples of companies that Alex thinks demonstrate this quality, and what he sees as the single biggest myth about investing in Emerging Markets.